Cake vs. Boat: Why Hungry People Focus on Food Words


A new study shows that what's going on inside our head affects our senses earlier than previously believed.

Boat. Apple. Pencil. Phone. Which of these words pops out at you the most?
If your instant answer was “apple,” that might say more about your stomach than your vocabulary.
This is because hungry people see food-related words more clearly, according to new research published in the journal Psychological Science, a journal of the Association for Psychological Science. In the study, 42 normal-weight students at the University of Nice Sophia-Antipolis in France were told to arrive at the psychology lab after three or four hours of not eating. Half were told to come back in 10 minutes, and half were told to take an hour for lunch and then come back. For the experiment, participants looked at a computer screen where 80 words were individually flashed for 1/300th of a second, which is too short of a time for the participants to read the words. After each word, the person was asked to rate how bright the word appeared, as well as whether they saw a food-related word, such as cake, or a neutral word, such as boat.
Hungry people thought the food-related words were brighter and clearer than neutral words, and they were better at identifying words as food related, as compared to the students who had lunch shortly before the experiment. Researchers say that this comes down to a difference in perception rooted in hunger.

Scientists have long known that what’s going on inside our head affects our senses. For example, in the past psychologists have shown that poorer children perceive coins to be larger than they really are, and hungry people think pictures of food are brighter. However, this new data is the first to show that what our body is feeling impacts our senses at the earliest, perceptual stage, not later on when the brain’s higher-level thinking processes are involved.
"This is something great to me, that humans can really perceive what they need or what they strive for, to know that our brain can really be at the disposal of our motives and needs," said lead researcher Rémi Radel in a release. "There is something inside us that selects information in the world to make life easier."


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